An Insurance Company Understands What So Many Counselors Don’t

While many therapists are advocating for their clients to build better boundaries, rid themselves of codependent behavior, and learn how to self-soothe, a life insurance company actually understands what attachment-based science has been showing for years – that we are happier and healthier when we lean on one another! This commercial exemplifies what emotionally focused therapists help our clients learn – that they can build trust and connection rather than boundaries, that they are not weak for wanting someone to depend on, and that self-soothing is far less effective than co-regulating.